Statement of Purpose Essay Example | Topics and Well Written Essays - 250 words - 5

Statement of Purpose - Essay Example Based on this, I am applying for the MSF at FIU. I am a Senior Finance major with experience and committed to improving my knowledge in financial strategy and solidifying my technical skills in order to return to my country and help in its financial development.   My strong interest to pursue a graduate degree emerged when I transferred to FIU after getting my AA degree from Miami Dade College. At Miami, I learned English in 6 months and went straight to MDC where I left with a GPA of 3.20 and were admitted into the undergraduate Finance program at FIU. While at MDC, I got a chance to go to China for a month during the summer, where I took Macro and Microeconomics and learned how to deal and socialize with people in an extremely different culture. Furthermore, I have been a member of ALPFA and AMA organizations from where I have learned how to build relationships and equip myself with what I need to be a successful professional. Many people find it unusual that I do not work while studying and that I want to get my graduate degree right after graduating from my undergraduate studies. I ascribe to the Luanda culture, of which people generally do not work while studying, but it is a personal choice to get my graduate degree right after my bachelor’s program. I chose to do this so that I can get an internship while pursuing my MSF in order to get hands-on experience before I go back to Angola. I am strongly convinced that I am ready and well prepared for this graduate program. It will expand my knowledge in finance, certainly equip me with experience working with financial software, and help me interact with knowledgeable and skillful people from different backgrounds. All these will make me more marketable and will probably help secure a good job in Angola. I believe that my background and goals are satisfactory for a master’s degree of Science in Finance at Florida International

Marketing Nike Essay Example for Free

Marketing Nike Essay Growing up there was one brand that all professional athletes used in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and why not? All the big time players not only had it, but endorsed it. Ads, which had Michael â€Å"Air† Jordan, Bo Jackson, or Wayne Gretsky â€Å"The Great One† doing amazing physical feats, always, motivated the crowds. The Nike company new this, and blasted it marketing campaign through all sorts of media. In this essay I will break down this multi-billion dollar company’s marketing techniques in the areas of: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas. Putting these athletes in the ads is just one way to build value for a company. From Ashford universities â€Å"Principle of Marketing† by â€Å"Sara White† We are introduced to marketing with the definition of marketing as â€Å"an activity designed to stimulate exchanges that have value for customers, partners, and society at large†. With this definition of marketing intact the question that still is out pondering is what is value? â€Å"Value was defined as the perceived trade-off between benefits and the sacrifice required to take possession of those benefits†. To break it down further we will look at customer value. Customer value is a title for the cost of a particular trade for the purchaser (buyer) instead of the company (seller). Looking into a selling Nike abroad, whatever a customer may pay in the United States may not be the same overseas. The first thing is to look at is how the current client group influences the market in the states. Nike had a humble start with creators Bill Bowerman and Phil Knight trying to improve on the track shoe of the day. The former â€Å"Blue Ribbon Sports Company† now known as Nike wanted to increase value into their product by having athletes endorses it. So they found the person that they thought would be the best at building future customer value, Steve Prefontaine. During his college time he never lost a race on his home track, and was exposed to national notoriety with is fourth place finish in Munich. This was one of their first successes in marketing. As popularity for their product rose the selected new sports models to display the shoes on the track. This really kicked of the sale of the shoes. Seeing how this success worked at their home setting, taking it to other countries should be no problem. Paving the way with athletes that had above average ability in their field was how Nike struck the marketing campaigned. Finding someone in another country that could spark the same influence over the masses would keep thing on track for Customer value overseas. This would all depend on what country we planned on taken our product to. The last thing that we are going to look at with customer value is the four utilities of customer value. The four utilities are: Form, Time, Place, and Ease of Possession. The form in the four utilities shows what effort Nike puts into their product that makes it desirable. Part of this desire is the quality and showmanship they place in every item. The other part is who they put in their invention. This was very clear in the mid-80 when Nike was the company that took on NBA rookie Michael Jordan, to represent their company’s goals. Being one of the leaders of in business, time is important. Nike put their product out when they need to. They also change it enough to keep things fresh. Time also goes along with place. Not only does the timing of releasing product play a huge role, the place does as well. Lastly, ease of possession is just that, how easy will it be to get the product. Included in this is can I get my item fixed or replaced easily also. With internet available in almost everyone’s pocket from smartphones to tablets getting Nike’s items have become very accessible. With ease of possession we have to look at what trends are working or not, so that we may fix them. Understanding these four utilities just scratches the surface of what we need to know. To be more in-depth with a strategy we must look at the targeting and market mix portion of promoting. In order to utilize the four utilities properly we must look at the STP approach of marketing. This Approach involves segmentation, targeting, and positioning looks at what a byer values. â€Å"Segmentation can be defined as the process of splitting a market into smaller groups with similar product needs or identifiable characteristics, for the purpose of selecting appropriate target markets. Targeting (or target market selection) refers to: An organization’s proactive selection of a suitable market segment (or segments) with the intention of heavily focusing the firm’s marketing offers and activities towards this group of related consumers. And positioning (which is sometimes referred to as product positioning) is: Positioning is the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products. † With the number of competitors only the rise it is important for an organization to forecast what the consumers buying trends are. Nike, although one of the largest establishments in their field, they still are not untouchable. They have to stay a success by continually improving on the products. Nike leads the way with new technology that innovate all sports. In the late 80’s the introduction of Nike air did this well. Again they launched a promotional campaign that introduced a series of ads by Bo Jackson one of the top athletes at the time. They saw the future of what their clients wanted, Air. It was the first shoe out on the market with air in the sole. Following the marketing targeting set at this point propelled them ahead of their competitors. To stay ahead of the game the implementation of the four P’s is the next tool to evolve business plan. The four P’s that come from the widely used â€Å"marketing mix† developed in the 60’s includes production, price, place and promotion. â€Å"Product: The combination of tangible goods, services, and beliefs offered at a specific price. † To stay on the breaking edge of athletic gear with rivals on your heels they have to produce a â€Å"product† that reaches the masses. The creations did just that, they made it tangible for all with a specific price. â€Å"Price: The amount of money or other consideration a customer must exchange for the offering. † Nikes merchandise because it was ahead of others cost a little more. At the same time they could justify their cost due to the fact the merchandise operated better than anyone else’s. â€Å"Place: The strategy by which a company gets the right goods in the right quantity to the right place. † Because Phil and Bill both had roots on the west coast mainly Oregon, this is where the perfect place to offer the product out of was. Now, a global sensation you can get it from any corner of the world. â€Å"Promotion: The advertising and selling activity a company undertakes to create demand for the offering . † The only real way to endorse this type of product is to show the benefits in different people that use it. This not only sums up the four P’s but gives examples of how it applies to this enterprise. While putting all of these aspects together there has to be a way to track certain trends to be more productive. This can be done by customer relationship management or CRM system. CRM is a good tool to utilize once your product has hit the market. This system tracks the companies’ relationship with the purchaser. The data collected will be from sale and overall marketing . Some items that might be pulled from this information are demographics of the individual buying an item. This is so important to direct and promote ads to those that will actually be utilizing them. When I got my first pair of Nike shoes I was stoked. They were everything that I wanted and more. I was fast to show them to my friends. At that point I would have done anything that Nike asked me to (I was a typical kid). Inside the box was a card and at the time I did not understand what it for. It had questions on it like race, age, sports that I played in at school level†¦etc. This was there way of finding out who is buying their goods. Some places will add in rewards or freebies to get their customer feedback. This information can also give feedback on when to promote certain items so that there will be a larger return. Now that all the information is being tracked and fixed, we can now see how it does abroad. In the 90’s Nike wanted to figure out how to reach an even larger fan base. Soccer was the ticket to gain that popularity not only in one country but almost every country in the world. At the point of taking production to another country the process of building customer value and marketing kind of starts over. Knowing this Nike took players from the World Cup-winning Brazilian National team. They redesigned the uniforms and pulled in some US teams as well . This organization could go a little farther by endorsing other sports as well. One of the most important things about going into other countries with this appeal line is to see what effects it has on the area. From â€Å"Principles of Marketing† by â€Å"White† there are a couple of things that affect the marketing environment. The acts that affect the environment are actors and forces . They both exist in two different categories Micro environment and Macro environment. In Micro-environment actors are individuals like: stockholders, board members, competitors, public, and customers . In this category there are also forces which include: Strategic moves by, competitors, Channel partners, Changes in consumer behavior . Macro- environment deals actors with leaders in Culture/society, Politic, Economics, Technology development, Finance and Law . Forces in Macro-environment are; globalization, Technology and media . Let’s see how this looks with Nike. If Nike is to be a success in other countries they have to know how they are going to affect the environment where they go. They also need to know how other countries can affect them. An example of this would be in the Middle East females are not treated as equals. Therefore it would not be a good idea to start up only female sporting lines there. Another example of how they could be affected by the environment is the culture is different that the US, some countries that would use their product cannot afford American prices. This would cause a new marketing scheme. A good place to start is checking the CRM to see what trends these cultures prefer. So currently who is Nike’s biggest byer? Nike hits such a wide range of sports, from their start in track, to sponsoring golfer Eldrick â€Å"Tiger† Woods. Almost every sport today has some kind of influence from Nike. The largest in today’s market is probably the NFL. The National football league has just signed up Nike to create some new gear for this 2012 – 2013 season. The great thing about Nike is it now has sister labels that produce more than just athletic products. â€Å"A significant event in Cole Haan’s timelines happened in 1988 when Nike acquired Cole Haan . Thence, international flagship stores and more outlets opened making the reach to influence the use of quality and fashionable footwear become broader and wider . † â€Å"Then the technology of Nike Air was incorporated in the design of women’s shoes which made a mark on Cole Haan’s emphasis on providing comfort and protection not only for men but also for women. This was the first at that time and the demand for Cole Haan shoes continued to rise . † Nike seems to be unstoppable but they are only a small percentage of the market. There are so many different shoe companies out there today. If an individual can get it in the States they can get overseas via the internet. A few brands that compete with Nike are: Reebok, Adidas, Asics, and New balance. But they are not close to the company that distributes to over 170 countries. Unfortunately although Nike from the stand point of business is a great company they have a dark side also. Ethics is gaining power in the business world. People are tired of seeing cooperation’s destroy morale of the world and marketing is no different. There is a responsibility to the public to give honest communications and things that are not going further corrupt children mind. A lot of marketers will play to children’s weaknesses. Rebecca Clay wrote an article on advertising to children. The article goes on to explain that children’s psyches are not to the level to decipher fact from fiction. This weakness is exploded and ads well over load kids with ideas of toys and games that they do not need nor should they have. One case of unethical marketing goes deeper than what we can see. It was what was going on behind the curtains. According to† Mail Online† that put out an article on Nike, about the treatment in the converse factory . They continue on to say that the employees are under paid, making around 50 cents an hour. Terminology such as; dog or pig from supervisors are thrown around in a derogatory way. This is a decade after Nike came under fire for their child labor seat shops in Indonesia. Should something be done to this marketing tycoon? Some kind of apology should come to the public not only in America but to the world. This is part of their obligation to the society has a whole. As kids we can be drawn into many different that catch our attention. Mine, like many juveniles was following the dream of growing up to become a professional athlete. It was the lifestyle at the time that seemed effort less. Nike open my eyes to this more than probably any other brand. The slogan† Just do It† was what I needed to pursue my goals. For a while it felt as though they were not just talking about sports but life who knows maybe they are. Whatever it may be there marketing plan from the start of the back of a trunk; to multibillion dollar cooperation is one of the best. Going through the marketing world with Nike we covered the following: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas. References: (n. d. ). Clay, R. A. (2000, September). Advertising to children is it ehtical. Retrieved Jan 11, 2013, from American Phychological Association: http://www. apa. org/monitor/sep00/advertising. aspx Fripp, G. (2012). .segmentationstudyguide. Retrieved Jan 14, 2013, from www. segmentationstudyguide. com Reporter, D. M. (2011, July 13). Mail Online. Retrieved Jan 13, 2013, from daily mail: http://www. dailymail. co. uk/news/article-2014325/Nike-workers-kicked-slapped-verbally-abused-factories-making-Converse-line-Indonesia. html uknown. (2011). History Heritage . Retrieved 01 10, 2013, from Nike, inc : http://nikeinc. com/pages/history-heritage unknown. (2013). A History of Cole Haan. Retrieved jan 13, 2013, from Shoe metro delivering sole satisfaction: http://www. shoemetro. com/t-history-of-cole-haan. aspx unknown. (2013, jan 13). Forbes: profile and News. Retrieved Jan 2013, 2013, from Forbes. com: http://www. forbes. com/companies/nike/ White, S. (2012). Principles of Marketing. San Diego: Bridgepoint Education,inc.

Essay --

Formal Analysis Paper Claude Oscar Monet (1840-1926) was a French painter known for his use of bold color and unusual subject matter. In the 1860’s, Monet joined like-minded artists such as Edgar Degas; to create the movement that became known as Impressionism. Edgar Degas (1834–1917) was also French but born to a wealthy family. He benefitted from traditional training and was not comfortable with the label â€Å"Impressionist† due to this training. This paper intends to analyze Claude Monet’s "The Walk, Woman with a Parasol"(fig. 1), and Edgar Degas’ â€Å"The Little Fourteen–Year–Old Dancer† (fig. 2), through a consideration of composition, use of color, perspective, and brush strokes. Capturing the natural play of light and shadow was a signature theme in all of Monet’s work. In this painting, he positions the light to the right of the woman and boy which leads the viewer’s eye up. He then uses shadows in the parasol, the woman’s face and on the ground to lead the viewer’s eye back down the painting. The deliberate placement of the light and shade is an effective tool that he uses with a lighter touch in the boys clothing, the clouds and notably the grass. This piece showcases Monet’s use of color, which was another one of his signature themes. He uses cool colors to give the painting a tranquil feeling and to help emphasize his subjects, the woman and boy. He stays with the cool color pallet with use of blue in; the sky, the woman’s clothes, the grass and the boy’s clothes. He then incorporates warm colors into the piece with the use of white in the clouds, and in the models’ clothes, the parasol, an d even in the grass. Monet used the highlights of yellow and white to serve as focal points as well as natural highlights... ...al cloth. While the corset appears to be tailored loosely, the tutu seems to fit but it lies limp against the figure’s legs. Despite the use of mixed media, the dancers tights are actually sculpted, not fabric. The ballet slippers are actual shoes coated with wax; the same wax covers the entire sculpture, preserving her and the fragile elements. In Monet’s painting, "The Walk, Woman with a Parasol", the viewer is led through a journey of expressive brushstrokes, color, and the playfulness of light and shadows. He successfully uses his impressionistic brushwork to grasp the viewer’s attention and keeps their interest with his balancing of warm light and the shadowing cool colors. Degas uses his knowledge and study of the human figure to grab the viewer’s attention; he then follows up with his unconventional use of bronze and mixed media to keep their intrest. â€Æ'

Alices Adventures in Darwinism and the Realm of Child Versus Adult Ess

Alice in Wonderland, the most famous work of Charles Lutwidge Dodgson, better known as Lewis Carroll, is the enduring tale of one girl’s journey into a world of whimsy and imagination. The story was written for the enjoyment of all children, as Carroll had a strong love and attachment to them, especially little girls. It was however, written more specifically for a dear, close child-friend of his by the name of Alice Liddell, who was the inspiration for the title character. Alice in Wonderland has been, throughout the years since it’s publication in 1865, endlessly deconstructed, analyzed, and studied for underlying meaning in the text (as in Martin Gardner‘s The Annotated Alice). One of the most noticeable and famous facets of the story is the many changes in size that Alice goes through. Alice changes size eleven times to fit her changing predicament in the tale. This can be easily seen in the animated Disney interpretation of the story that came out years ago. Throughout the book, Alice is given the opportunity to change size numerous times, this aiding her in getting in and out of different situations and places in Wonderland. Alice accomplishes this through eating and drinking different tonics and mushroom pieces. It is interesting to note that the time period in which Carroll wrote and published Alice was the same time at which Charles Darwin was writing and publishing his historic book The Origin of Species in which he puts forth the now universally known ideas of evolution and survival of the fittest. Darwin developed these ideas while he served as naturalist on the ship the Beagle from 1831-1836. During this time, he studied wildlife on the Galapagos Islands, and was amazed by the great diversity of life. He was especially interested in the birds of the island, which had highly adapted beaks that fit their particular eating habits and lifestyle. (Coincidentally, in one of the first scenes in Wonderland, Alice arrives on shore with a group of different birds.) Carroll may have been inspired to have his title character change si ze according to her needs and predicament by the emerging science of the time. Alice also seems to get better at, and becomes more comfortable with changing her size as time goes on, and a parallel between evolution and Alice can be drawn on that point, in that as evolution progresses, it becomes more refined. Lewis Carroll... ...bsp; Alice in Wonderland, the work of Charles Lutwidge Dodgson, better known as Lewis Carroll, has been the enduring tale of one girl’s journey into a world of whimsy and imagination because of the multi-layered meaning that exists within. The story was written for the enjoyment of all children, but as Carroll once wrote himself, "we (adults) are but older children, dear."(499). Inspired by a dear, close child-friend of his by the name of Alice Liddell, the Alice of Alice in Wonderland has been the mediator between childhood and adulthood, and staying innocent and becoming experienced for over a hundred years. One of the most noticeable and famous facets of the story is the many changes in size that Alice undergoes, a phenomenon of evolution that was brought to the forefront of scientific and everyday Victorian life by the revolutionary thinker and naturalist Darwin. Charles Darwin wrote and published his historic book The Origin of Species at the same time Carroll’s arguably equally famed book was written and published, a coincidence that can not be overlooked when we observe the clear links between Darwin’s theories and Dodgson’s themes.  Ã‚  Ã‚  

Nba Lockout

EPPENGER, JALIL MS. HARRIS ENGLISH 10/3/11 #1. ( why the NBA Lockout hasn’t been a success? ) NBA LOCKOUT I feel the NBA Lockout has been one of the worst, incidents to ever happen, in the history of the NBA. It hasn’t made fans happy and the players in the league have been upset too. I’ve noticed that NBA players have tried to overcome this situation by having different leagues, not associated with the NBA to play in. This has shown there passion and love of the game.The NBA lockout has motivated some players and humbled a lot of them. I noticed that a lot of players have kept working hard and are staying on top of their game throughout this puzzling time. I feel the NBA lockout polarized the summer for NBA basketball. There was nothing to look forward to besides European basketball in the summer. The NFL was able to overcome its problems with contracts and business deals and end their lockout before the season started.I don’t understand why the NBA canâ €™t figure their problem out. The NBA doesn’t have nearly the fan base of the NFL. The severe shortage of the season will really hurt the NBA, much more than the NFL. The last NBA lockout was in 1998-99 season. The year Michael Jordan retired for the second time in his career. It was a horrible time also for the NBA much like this one. This also tarnished the sport of basketball. I wouldn’t be surprised if some NBA players left the NBA to play overseas.The game overseas is more orchestrated, hard-nosed, and skill orientated from what I’ve seen. The NBA is more about star-power and athleticism. I feel a lot of role players in the NBA would flourish more overseas, because they can be given the opportunity to showcase their skills, and gain some recognition for themselves. Overall, I feel the NBA and their players’ association will bargain together to make a productive agreement to resolve this problem just like the NFL did. it will just take longer and be more time consuming.

What Is Emory Pre-College Program Should You Apply

What Is Emory Pre-College Program Should You Apply SAT / ACT Prep Online Guides and Tips In this guide, I'll be discussing the Emory Pre-College Program, a summer program for high school students located at Emory University. The program allows students to take college-level classes (either for credit or non-credit) while living on campus at Emory or commuting. There are several subprograms under the Emory Pre-College Program (EPCP) umbrella, and while you can read all about it on the programwebsite, someinformation can be difficult to track down. For this reason, I’ve gathered all the necessary program information (details about the program, application information, cost, and more) and put it into this easy-to-read guide. I’ve created a Table of Contents so you can findeachsection if you’re only interested in a specific topic; however, I recommend reading the entire guide. Please note thatthis information is up to date for the Summer 2016 program, but program details may change for following years. What Is the Emory Pre-College Program? What Do You Do in the Program? Why Should You Attend? How To Apply and Application Requirements How Much Does It Cost? Tips on How to Get In Featured Image: Christopher Octa/Flickr What Is the Emory Pre-College Program? What Do You Do in the Program? The Emory Pre-College Program is a program for high school juniors and seniors that offers a preview of college life. Each year around 300 participants take classes and live on Emory’s campus in the dorms (you can also choose to commute) throughout the summer. There are threecourse options for program participants. You can choose to take two-week non-credit courses, six-week credit courses (only offered to commuters), or a three-week institute. What Are the Similarities and Differences Between These Program Options? For students in all threeprograms, you are only allowed to take one class per two, three, or six-week term. However, if you have the time and money, you can enroll in anadditionalterm and take an additionalcourse/institute at that time. For the two-week non-credit courses and three-week institutes, students have the option to commute or live on campus.Studentshave class 9-11:30am Monday-Friday. After class, students have lunchthenhave free time or optional activities (such as volunteer opportunities or Atlanta area excursions) from 1-4pm. In the late afternoon (4-5:30), students participate in college prep courses (known as College 101) that teach students about topics such as the college application process, financial aid, and picking a college major. After College 101, there is dinner, followed by free time or optional activities such as movie screenings or group outings to a Braves game. Curfew is at 11 pm on weekdays and midnight on weekends. On Saturdays, students in the two-week non-credit course program participate in afull day of pre-planned activities in the Atlanta area. On Sundays, students have free time with optional activities available. For the six-week credit courses, all students must commute, but they're invited to participate in all the optional social activities mentioned above (Atlanta outings, screenings, etc.).Students' schedules vary by the class they choose to take.Students will be enrolledalongside Emory undergraduates andare subject to the same academic requirements as Emory undergraduates. Thesix-week credit course will count towards your futurecollege academic record, which includes yourcollege GPAand college transcript.Your Emory transcript will needto be submitted when you apply to college. Who’s Eligible for the Program? The basic application requirements for all applicants are: Be rising high school juniors orseniors who will be at least 15 years old by the program orientation date.(If you’ve already graduated from high school, you’re ineligible.) If you’re applying to participate in a lab science course, you must be at least 16 years old by the program orientation date. Have a minimum of a 3.0 GPA. If you’re an international student, you’re only eligible for the non-credit courses or institutes, and you also must meet the following qualifications: If English isn’t your first language, you must submit a TOEFL score and score close to 100 on the internet-based test. Other recognized English language qualification test scores, such as the Cambridge exams, may also be submitted. Have a valid passport. Have health insurance. What Are the Program Dates for Summer 2016? The programs dates for Summer 2016 vary by subprogram (two-week non-credit courses, six-week credit courses (only offered to commuters), or a three-week institute). Some subprograms such as the two-week non-credit courses and six-week credit courses are offered multiple times during Summer 2016. However, the different sessions have different course offerings, so look into the courses offered during each session before choosing your session date. (NOTE: the course offerings for 2016 haven't been posted yet.) Session A (two-week non-credit course): June 20 - July 1, 2016 Session B (two-week non-credit course): July 5 - July 15, 2016 Session C (two-week non-credit course): July 18 - July 29, 2016 Three-week non-credit institutes: July 5 - July 22, 2016 Session 1 (six-week credit course): May 16 - June 24, 2016 Session 2 (six-week credit course): June 27 - August 5, 2016 Why Should You Attend the Emory Pre-College Program? I’ve broken down the pros and cons of Emory's pre-college programbelow. Pros of the EPCP Test out Emory to see if it’s the right college for you. Take college courses: figure out what you might be interested in majoring in (you’d be surprised, you could find out you hate Art and want to study Biology or vice versa). Also, if you attend the 6-week program, you can get college credit. If residential, experiment with living away from your parents for the first time and gain some independence. Receive help with the college application process from Emory experts. Have a prestigious program on your resume for your college applications. If you have a positive experience with your Emory professor, you can get a letter of recommendation for your college application. These pros are useful no matter where you end up going to college, so the Pre-College program can be beneficial even if you aren't interested in or certain you want to attend Emory. Cons of the EPCP Expensive,although there is some financial aid available (I discuss the cost and financial aid below). While many program participants do go on to attend Emory, there is no guarantee of admissions and no guarantee that participating will better your chances of admission. I’d highly recommend doing the Emory Pre-College Program if you can afford it and it works withyour summer schedule. I participated in a similar program at UCLA, and the program allowed me to figure out whether I was interested in attending UCLA (which I found out I wasn’t) and what kind of coursework I wanted to pursue. How To Apply and Application Requirements You apply directly to your program of choice, either the two-week non-credit courses, six-week credit courses, or three-week institute.If you’re interested in more than one program, you can apply to multiple prorgams but will need to submit a separate application for each. Applications are accepted on a rolling basis beginning in January, butstudents hoping to receivefinancial aid (which I’ll discuss more in-depth below) should apply before the preferred financial aid deadline: April 1.While the final application deadline for Summer 2016 has not yet been decided, the Pre-College program suggests you apply early as housingis limited for the program. This suggestion seems to indicatethe earlier you apply, the more likely you'll be accepted. Program administrators will review your application and notify you via email of acceptance into the program.I spoke to someone at Emory'sPre-College office who said they look to accept students into the Pre-College programwho would be qualified to attend Emory University.Not everyone who applies will be accepted. I'll give tips on how to get acceptedbelow. The application requirements for all applicants (US International for all programs) are: $70 non-refundable application fee (paid by credit card when you apply online). Completedonline application questionnaire (asks for demographic, parent/guardian, and educational information). Submission ofan official high school transcript (which must include your grades from 9th grade through the fall of your current school year). If you’ve attended more than one high school, you will need to submit transcripts from both schools. An SAT or ACT score report sent to Emory, if available. If you haven’t yet taken the ACT or SAT, you can submit your PSAT score or PLAN report. One recommendation from a teacher or counselor (through the online portal). You’ll need to submit the teacher/counselor's name, email, and phone number for them to complete the recommendation. Additional international applicant requirements: Submission ofan official secondary school transcript with certified English translations. In your recommendation, your teacher or counselor must state your English language proficiency level. Submission ofa writing sample. TOEFL score report from ETS (Educational Testing Service). A Skype interview may also be required. How Much Doesthe Emory Pre-College Program Cost? The exact cost of EPCP varies by program and whether you’ve decided to live on campus or commute.NOTE: Commuter costs cover the cost of all programs and off-campus events. Residential fees additionally cover room, board, and three daily meals. I’ve provided the breakdowns below: Two-Week Non-credit Course Commuter $2,694 Residential $3,851 Institute (noncredit, three weeks) Commuter: $3,941 Residential: $5,851 Six-Week Credit Course (Commuter only) Three Credit Course $4,389 Four Credit Course $5,817 Remember, on top of these fees, there is a $70, non-refundable, application fee. There is also a required $350 deposit thatis non-refundable and must be paid upon acceptance into the program to secure enrollment. Is There Financial Aid? How Do You Apply? Yes, there is financial aid available, but it is only available to US Citizens or Permanent Residents and will not cover the full cost of the program. Awards range from $500 to $1000, depending on financial need and academic merit. How do you apply for financial aid?You must first complete your Emory Pre-College application and submit the $70 application fee (there is no application fee waiver available).In addition, to be considered for financial aid, you need to submit the following before April 1st, 2016: The two-pagePre-College Program Financial Aid Application (NOTE: the link is to the summer 2015 financial aid application; the summer 2016 financial aid application will not be available until January 2016) Your parents' 2015 tax returns Submit these materials either with the rest of your application or mail or fax themseparately to the Emory Pre-College Program. Fax: 404-727-6724 Address: Emory University Pre-College ProgramCandler Library, Suite 200Mailstop: 1580-002-2AA550 Asbury CircleAtlanta, GA 30322 Who Qualifies for Financial Aid? According to the Pre-College Program website, â€Å"Awards will be primarily based on demonstrated financial need and academic merit will be a secondary consideration.†Both your financial aid application (including household income, household size, and cost of attendance to your specific subprogram) and your academic history (including transcript, test scores, and teacher/guidance counselor recommendation) will be considered whendeciding if you get financial aid and how much aid you receive. Tips on How to Get In As I mentioned above, not everyone who applies to the program will be accepted. While the Emory Pre-College office doesn't publish their acceptance rate, I spoke to the Emory Pre-College office, and they said they look to accept students into the Pre-College programwho would be qualified to attend Emory University. Therefore, if you’re dying to get into the EPCP, you should try to get your GPA and scores close to (or better yet above) the GPA and score of Emory’s freshmen admits.The 25th/75th percentile average unweighted GPA for Emory’s admitted freshmen is typically 3.70 – 3.97. The 25th/75th percentile SAT score was 2020–2260, and the 25th/75th ACT score was 30-34. If you don’t meet these qualifications, don’t freak out. You’re applying for the Pre-College Program, not to Emory College, so you’ll still have a chance of admission to the Pre-College Program with lower test scores and a lower GPA. However, to have the best chance of acceptance, you’ll want to improve your test scores and GPA. While you may not have a lot of time before applying, there are ways to raise your GPA fast.If you haven’t taken the SAT or ACT yet or already took the one of the testsbut scored low, we have guides to help you raise your low ACT score or SAT score. Since there is no essay or personal statement to show who you are and your desire to do the program, your transcript, scores, and letter of recommendation need to show what a stellar student you are. For your recommendation, make sure you get the best letter you can. Check out 4 amazing example letters and 3 bad examples. What’s Next? Learn about the college application process: How To Do College Research Right: Step-By-Step Guide Complete Strategies: Common App Essay Prompts (2015-16) How to Pay for College: A Complete Guide Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. 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Caesars Gallic Wars and Vercingetorix

Caesar's Gallic Wars and Vercingetorix One of Gauls most colorful historical figures is Vercingetorix, who acted as war chief for all the Gallic tribes who were trying to throw off the Roman yoke during the Gallic Wars. Vercingetorix and Caesar are the main figures in Book VII of De Bello Gallico, Caesars narrative about his wars in Gaul, although the Roman allies, the Aedui, also play a large role. This period of revolt follows the earlier Gallic battles at Bibracte, Vosges, and Sabis. By the end of Book VII Caesar has put down the Gallic revolt. The following is a summary of Book VII of De Bello Gallico, with some explanatory notes. Vercingetorix, son of Celtillus, a member of the Gallic tribe of Arverni, sent ambassadors out to Gallic tribes not yet allied with him asking them to join him in his endeavor to get rid of the Romans. By peaceful means or by attacking, he added troops from the Gallic tribes of the Senones (the tribe connected with the band of Gauls responsible for the sack of Rome in 390 B.C.), Parisii, Pictones, Cadurci, Turones, Aulerci, Lemovice, the Ruteni, and others to his own armed forces. Vercingetorix had used the Roman system of demanding hostages to ensure loyalty and ordered a levy of troops from each of these groups. He then took supreme command. He tried to ally the Biturgies, but they resisted and sent ambassadors to the Aedui for help against Vercingetorix. The Biturgies were dependents of the Aedui and the Aedui were allies of Rome (Brothers and Kinsmen of the Roman People 1.33). The Aedui started to help but then turned back perhaps because, as they said, they suspected the Biturgi es of complicity with the Arverni. Perhaps because they lacked the support of the Aedui, the Biturgies gave in to Vercingetorix. It is possible the Aedui already planned to revolt against Rome. When Caesar heard about the alliance, he realized it was a threat, so he left Italy and set out for Transalpine Gaul, a Roman province since 121 B.C., but he didnt have his regular army, although he did have some German cavalry and troops he had in Cisalpine Gaul. He had to figure out how to reach the main forces without putting them in danger. Meanwhile, Vercingetorix ambassador, Lucterius, continued to gain allies. He added the Nitiobriges and Gabali and then headed to Narbo, which was in the Roman province of Transalpine Gaul, so Caesar headed to Narbo, which made Lucterius retreat. Caesar changed his direction and advanced into the territory of the Helvii, then on to the borders of the Arverni. Vercingetorix marched his troops there in order to defend his people. Caesar, no longer able to do without the rest of his forces, left Brutus in command while he went to Vienna where his cavalry was stationed. Next stop was the Aedui, one of Romes main allies in Gaul, and where two of Cae sars legions were wintering. From there, Caesar sent word to the other legions of the danger presented by Vercingetorix, ordering them to come to his assistance ASAP. Vellaunodunum When Vercingetorix learned what Caesar was doing, he headed back to the Biturgies and then to the non-allied Boiian town of Gergovia in order to attack it. Caesar sent ahead messages to the Boii to encourage them to resist. Heading towards the Boii, Caesar left two legions at Agendicum. En route, at the Senones town of Vellaunodunum, Caesar decided to attack so there wouldnt be an enemy on his heels. He also figured he would take the opportunity to gain provisions for his troops. Especially during the winter when there was little to forage, having food could decide the outcome of a battle. Because of this, allied towns that werent potential enemies at ones back might still be destroyed to make sure the enemy army starved or retreated. This is what Vercingetorix would soon develop as one of his main policies. After Caesars troops surrounded Vellaunodunum, the town sent out their ambassadors. Caesar ordered them to surrender their weapons and to bring out their cattle and 600 hostages. With arrangements made and Trebonius left in charge, Caesar set out for Genabum, a Carnute town that had been preparing to send troops to help Vellaunodum fight, Caesar. The Romans pitched camp and when the townspeople tried to escape at night via a bridge across the Loire River, Caesars troops took possession of the town, pillaged and burned it, and then headed across the Loire bridge into the Biturgies territory. Noviodunum This move prompted Vercingetorix to stop his siege of Gergovia. He marched towards Caesar who was beginning a siege of Noviodunum. Noviodunum ambassadors begged Caesar to pardon them and spare them. Caesar ordered their weapons, horses, and hostages. While Caesars men went into town to gather up the arms and horses, Vercingetorix army appeared on the horizon. This inspired the people of Noviodunum to take up arms and shut the gates, backing down from their surrender. Since the people of Noviodunum were going back on their word, Caesar attacked. The town lost a number of men before the town surrendered again. Avaricum Caesar then marched to Avaricum, a well-fortified town in the Biturgies territory. Before responding to this new threat, Vercingetorix called a war council, telling the other leaders that the Romans must be kept from getting provisions. Since it was winter, foraged provisions were hard to come by and the Romans would have to leave. Vercingetorix suggested a scorched-earth policy. If a property lacked a good defense it would be burned. In this way, they destroyed 20 of their own Biturgies towns. The Biturgies begged that Vercingetorix not burn their noblest city, Avaricum. He relented, reluctantly. Vercingetorix then set up camp 15 miles from Avaricum and whenever Caesars men went foraging at a distance, some of Vercingetorix men attacked them. Caesar meanwhile built towers but could not build a wall around the city, as he would have wished, because it was enclosed by rivers and marshes. Caesar besieged the town for 27 days building towers and walls while the Gauls built countering devices. The Romans finally had success with a sudden attack, which frightened many of the Gauls into flight. And so, the Romans entered the town and massacred the inhabitants. About 800 in Caesars reckoning escaped to reach Vercingetorix. Caesars troops found ample provisions, and by this time winter was almost over. Vercingetorix was able to calm the other leaders despite all the recent disasters. Especially in the case of Avaricum, He could say the Romans didnt defeat them by valor but by a new technique the Gauls hadnt seen before, and besides, he might have said, he had wanted to torch Avaricum but had only left it standing because of the pleas of the Biturgies. The allies were appeased and supplied Vercingetorix with replacement troops for those he had lost. He even added allies to his roster, including Teutomarus, the son of Ollovicon, the king of the Nitiobriges, who was a friend of Rome on the basis of a formal treaty (amicitia). Aeduan Revolt The Aedui, Romes allies, came to Caesar with their political problem: their tribe was led by a king who held power for a year, but this year there were two contenders, Cotus and Convitolitanis. Caesar was afraid that if he didnt arbitrate, one side would turn to Vercingetorix for support of its cause, so he stepped in. Caesar decided against Cotus and in favor of Convitolitanis. He then asked the Aedui to send him all their cavalry plus 10,000 infantry. Caesar split his army and gave Labienus 4 legions to lead north, towards the Senones and Parisii while he led 6 legions into Arverni country towards Gergovia, which was on the banks of the Allier. Vercingetorix broke down all bridges over the river, but this proved only a temporary set-back for the Romans. The two armies pitched their camps on opposite banks and Caesar rebuilds a bridge. Caesars men headed to Gergovia. Meanwhile, Convictolitanis, the man Caesar had chosen to be king of the Aedui, treacherously conferred with the Arverni, who told him that the Aeduans holding out was preventing the allied Gauls from being victorious against the Romans. By this time the Gauls realized their freedom was at stake and having the Romans around to arbitrate and help them against other invaders meant the loss of freedom and heavy demands in terms of soldiers and supplies. Between such arguments and bribes made to the Aedui by the allies of Vercingetorix, the Aedui were convinced. One of those in on the discussion was Litavicus, who was put in charge of the infantry being sent to Caesar. He headed towards Gergovia, providing protection for some Roman citizens on the way. When they were near Gergovia, Litavicus riled up his troops against the Romans. He falsely claimed the Romans had killed some of their favorite leaders. His men then tortured and killed the Romans under their protection. Some rode off to th e other Aeduan towns to convince them to resist and avenge themselves on the Romans, as well. Not all Aeduans agreed. One in the company of Caesar learned of Litavicus actions and told Caesar. Caesar then took some of his men with him and rode to the army of the Aedui and presented to them those very men they thought the Romans had killed. The army lay down its arms and submitted themselves. Caesar spared them and marched back towards Gergovia. Gergovia When Caesar finally reached Gergovia, he surprised the inhabitants. At first, all was going well for the Romans in the conflict, but then fresh Gallic troops arrived. Many of Caesars troops did not hear when he called for a retreat. Instead, they continued to fight and try to plunder the city. Many were killed but they still did not stop. Finally, ending the days engagement, Vercingetorix, as the victor, called off the fight for the day when new Roman legions arrived. Adrian Goldsworthy says an estimated 700 Roman soldiers and 46 centurions were killed. Caesar dismissed two important Aeduans, Viridomarus and Eporedorix, who went to the Aeduan town of Noviodunum on the Loire, where they learned that further negotiations were being made between the Aeduans and the Arvernians. They burned the town so the Romans couldnt feed themselves from it and began to build up armed garrisons around the river. When Caesar heard of these developments he thought he should put down the revolt quickly before the armed force grew too large. This he did, and after his troops had surprised the Aeduans, they took the food and cattle they found in the fields and then marched off to the territory of the Senones. Meanwhile, other Gallic tribes heard of the revolt of the Aedui. Caesars very competent legate, Labienus, found himself surrounded by two newly rebelling groups and so needed to move out his troops by stealth. The Gauls under Camulogenus were tricked by his maneuvers and then defeated in a battle where Camulogenus was slain. Labienus then led his men to join Caesar. Meanwhile, Vercingetorix had thousands of cavalry from the Aedui and Segusiani. He sent other troops against the Helvii whom he defeated while he led his mena and allies against the Allobroges. To deal with Vercingetorix attack against the Allobroges, Caesar sent for cavalry and light-armed infantry help from the Germanic tribes beyond the Rhine. Vercingetorix decided the time was right to attack the Roman forces whom he judged to be inadequate in number, as well as encumbered with their baggage. The Arverni and allies divided into three groups to attack. Caesar divided his troops in three, too, and fought back, with the Germans obtaining a hilltop formerly in Arverni possession. The Germans pursued the Gallic enemy to the river where Vercingetorix was stationed with his infantry. When the Germans started to kill the Averni, they fled. Many of Caesars enemies were slaughtered, Vercingetorix cavalry was routed, and some of the tribal leaders were captured. Alesia Vercingetorix then led his army to Alesia. Caesar followed, killing those he could. When they reached Alesia, the Romans surrounded the hilltop city. Vercingetorix sent out mounted troops to go to their tribes to round up all those old enough to bear arms. They were able to ride through the places where the Romans hadnt yet completed their fortification. The fortifications were not just a means to contain those within. The Romans put torturous devices on the outside that could injure an army pressing against it. The Romans needed some to gather timber and food. Others worked on building the fortifications, which meant Caesars troop strength was diminished. Because of this, there were skirmishes, although Vercingetorix was waiting for Gallic allies to join him before a full-fledged fight against Caesars army. The Arvernian allies sent fewer than asked, but still, a great number of troops, to Alesia where they believed the Romans would easily be defeated by the Gallic troops on two fronts, from within Alesia and from those newly arriving. The Romans and Germans stationed themselves both inside their fortifications to fight those in the city and outside to fight the newly arriving army. The Gauls from outside attacked at night by throwing things from a distance and alerting Vercingetorix to their presence. The next day the allies came closer and many were injured on the Roman fortifications, so they withdrew. The next day, the Gauls attacked from both sides. A few Roman cohorts left the fortifications and circled round to the rear of the outer enemy whom they surprised and slaughtered when they tried to flee. Vercingetorix saw what had happened and gave up, surrendering himself and his weapons. Later Vercingetorix would be displayed as a prize in Caesars triumph of 46 B.C. Caesar, generous to the Aedui and Arverni, distributed Gallic captives so that every soldier throughout the army received one as plunder. Source: The Gallic Menace in Caesars Propaganda, by Jane F. Gardner Greece Rome  © 1983.

Free Essays on Harassment

Despite widespread publicity about the perils of sexual harassment, surveys demonstrate that businesses operating in the United States have yet to address the problem. Moreover, recent news reports indicate the sexual harassment has reached the highest levels of management. Although businesses know it exists, they appear unsure of what to do about it. As a result, the spector of employer liability for sexual harassment continues to loom over the workplace. Failure to attempt to solve and to take a stand on this aggressive subject can result not only in costly lawsuits, but also in a loss of employee morale, decline in productivity, and an erosion of a company’s public image. This may prove costly because these risks have substantially increased in years. In 1991, Congress amended Title VII to permit victims of sexual harassment to recover damages (including punitive damages) under federal law. Moreover, in 1993 the U.S. Supreme Court broadened the reach of this law by making it easier to prove injury. As a result, sexual harassment in the workplace presents a clear and present danger to businesses. They must now take action or face increasing risk of liability. To play it smart, companies need to understand the whole issue of sexual harassment. They need to consider the disturbing statistics behind an often forgotten and hidden problem, the legal grounds available to victims, the current trends in the law, and the ways that companies can protect themselves. On-the-job sexual harassment is not a recent problem, although legal liability for it is. It’s a problem that is just shrugged off and forgotten about. Surveyed in Redbook magazine, a poll found that nine out of ten women have been subjected to unwanted sexual advances at work. In 1980, the federal government surveyed it’s own employees and found that forty-two percent of the women stated that they experienced some form of work-related sexual harassme... Free Essays on Harassment Free Essays on Harassment Despite widespread publicity about the perils of sexual harassment, surveys demonstrate that businesses operating in the United States have yet to address the problem. Moreover, recent news reports indicate the sexual harassment has reached the highest levels of management. Although businesses know it exists, they appear unsure of what to do about it. As a result, the spector of employer liability for sexual harassment continues to loom over the workplace. Failure to attempt to solve and to take a stand on this aggressive subject can result not only in costly lawsuits, but also in a loss of employee morale, decline in productivity, and an erosion of a company’s public image. This may prove costly because these risks have substantially increased in years. In 1991, Congress amended Title VII to permit victims of sexual harassment to recover damages (including punitive damages) under federal law. Moreover, in 1993 the U.S. Supreme Court broadened the reach of this law by making it easier to prove injury. As a result, sexual harassment in the workplace presents a clear and present danger to businesses. They must now take action or face increasing risk of liability. To play it smart, companies need to understand the whole issue of sexual harassment. They need to consider the disturbing statistics behind an often forgotten and hidden problem, the legal grounds available to victims, the current trends in the law, and the ways that companies can protect themselves. On-the-job sexual harassment is not a recent problem, although legal liability for it is. It’s a problem that is just shrugged off and forgotten about. Surveyed in Redbook magazine, a poll found that nine out of ten women have been subjected to unwanted sexual advances at work. In 1980, the federal government surveyed it’s own employees and found that forty-two percent of the women stated that they experienced some form of work-related sexual harassme...

Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 words

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Personal Development Planning Coursework Example | Topics and Well Written Essays - 1500 words

Personal Development Planning - Coursework Example It is evidently clear from the discussion that personal development plan, according to Jackson, is â€Å"a structured and supported process undertaken by an individual to reflect upon their own learning, performance and/or achievement and to plan for their personal, educational and career development†. Almost all rational persons, belonging to divergent ethnic-racial, regional and religious groups and communities, and belonging to different socioeconomic statuses as well as both the genders, draw out some plans in the light of their educational background, technical skills, professional experience and proficiencies, and resources, which turn out to be supportive in respect of determining their goals and making struggle in order to obtain the same. Like all other students, professionals and business personnel, I have also established my personal development plan, which would serve as a guiding star in respect of exercising my abilities towards a specific direction. My areas of interest, strengths, and weaknesses, opportunities and threats, and action plan have been discussed in the following lines: I have developed keen aptitude in understanding the physical and social phenomena existing all around. For this, I have studied biological and social sciences, philosophy, literature, and law in order to obtain knowledge about the realities of universal explored by the scientists, philosophers, intellectuals, and writers by dint of their hard efforts in divergent fields and disciplines. I have studied the works of distinguished ancient Greek philosopher-scientist Aristotle, renowned ancient playwright Sophocles, medieval era Italian mathematician, biologist, physicist and astrologist Leonardo da Vinci, works produced by English authors including Shakespeare, Milton, Keats, Bronte, Virginia Woolf and others, evolution theory of nineteenth-century biologist Charles Darwin and psychoanalytic theory articulated by Sigmund Freud. Moreover, the philosophies of twenti eth century great thinkers including Sir Bertrand Russell and Khalil Gibran have also captured my attention. In addition, the tremendous achievements made by contemporary era business tycoons including Sir Richard Branson and Bill Gates in the areas of IT and communications have also fascinated me to a great extent.

Feasibility Analysis Paper Research Example | Topics and Well Written Essays - 2000 words

Feasibility Analysis - Research Paper Example This paper includes critical and impartial look of the Good Addict venture through feasibility analysis study. Product/ Service Feasibility Analysis Product/ service feasibility analysis involves an assessment of the general appeal of the product or service that is proposed. It is necessary to ensure that a product offered actually satisfies the customer’s wants and that it serves as what the customers want. Product/ service desirability as well as product/ service demand. Green Addict services make a lot of sense and are very reasonable. Currently there have been a number of diseases and disorders that can be attributed to the food people eat. Most would want to maintain a healthy body and this does not come easily (â€Å"Report Linker† Web). Many restaurants do not pay attention to the need for organic food thus limiting options for retailers of choosing green organic food while relaxing in an environmentally friendly place. A number of people would definitely desire to enjoy life longevity and minimize their medical expenses. Green Addict offers exactly what the customers want. Their product and services are unique and appealing to a large number of people who are health conscious. It is apparent that the consumers will get excited when they are served organic food in a cool and environment friendly restaurant (Nusra Web). Green Addict takes advantage of an environmental trend of global warming and the publicity of environmental issues. Most people are aware of the dangers of genetically modified food and the carbon production. It is apparent that even small children are aware of the going green concern because of media publicity (â€Å"University of Minnesota† Web). Green Addict idea of using recycled materials is vital in the eye of the public who are already trying in their own level to reduce carbon emission. Green Addict therefore feels the environmental gap that is currently experienced in the market place. The introduction of serv ices by Green Addict is timely because it comes at a time when almost everyone around the world is worried about global warming. Green Addict will be offering services that many consumers would want to buy because of the consciousness of saving environment and staying healthy. Everyone asked about the importance of organic food will definitely give a positive response. Offering organic meals and a completely healthy environmentally friendly experience will therefore lead to a competitive edge in the market thus increasing the chances of the business idea to be successful. Customers that are health and environmental conservation conscious will even be willing to pay higher because of their understanding of the quality of services offered (Nusra Web). The product design and services offered at Green Addict may have a challenge of obtaining raw material as well as other organic supplies because they are very limited and extremely expensive. Offering organic foodstuffs is very costly an d the customers may not be willing to pay the higher cost of services. It is also likely that Green Addict may incorporate a few ingredients, which are not organic such as cheaper cooking oil that may contain food additive and chemicals that may turn away the consumers. Maintaining a purely green and organic product may therefore not easy to maintain unless the customers targeted are willing and able to pay for the higher costs associated with the product and services. Industry/ Target Market Feasibility Analysis It

Business Environment Essay Example for Free

Business Environment Essay Recruitment and retention The need of recruit- There is been a new position arisen for Customer Service Executive in Buffs Supplies LTD. As now they have a website developed, there is a need of person who can run the website effectively, and make a very good use of the website to help the business to offer a good and improved service for their customers. Job description- is there to provide a clear understanding of the job details for the people who are going to apply. It outlines the things that he/she will do during his/her employment and it outlines the things that employer wants from the employee. So that Job description should include the following: * The job title/type * Position of the employee, who they will report to * The location * A summary of the jobs objectives, * Main purpose/duties/responsibilities * Pay levels, and any potential increase, benefits, uniform/dress code * Hours/ holidays * How to apply and deadline for application Ive designed a job description document (please see attached document) for Buffs Supplies LTD to assist my manager. Person specification- gives a better understanding of what kind of person that certain company wants for the job, and to identify the knowledge, skills and ability to require to do the job as well as to fit within the company. It should include the following: * Educational/ qualification- it is essential for professional jobs like lawyers, accountants as it is directly connected to their performance as well as they should know what they should/ should be doing. If you dont know the law you cannot work as a lawyer, simple! * Experience and training- you may need to be experienced to be able to do a good job for your role and its likely for employers to specify length of time of experience on their job description. A good thing of being experienced is you may not need a qualification to do certain jobs if you are experienced. * Personal interest/ attributes- its helpful for both parties to understand each other as it shows the requirement of peoples character for the job role. Persons interest may relate to the job role, for example if you are not comfortable with approaching to stranger, you may not be suitable for jobs like sales person who deals with customers face to face as part of their job role, if you enjoy talking to people you might enjoy the work and motivated to be at work, meaning that success will be a closer for you. Ive designed a personal specification with my job description for customer service executive. (Please see attached sheet) Different methods of advertising a job There are number of method that you can use to advertise your job vacancy arises. It helps the company to reach targeted group of candidate and it might also depend on the people who will be your candidate to choose where you would like advertise the job vacancy. First of all you will need to have a good job description to help the candidate what youre looking for. Im going to write about different methods. 1. Internal Advertising- you can employ people within the organisation instead of getting some one from outside. It might be cost efficient as you might not have to pay for recruitment agency to advertise your job, when you can put it on your companys website, employees board, send internal e-mails to everyone and even put it on companys facebook page. It is useful because if someone wants to climb to the ladder, they can do so by applying for the job vacancy. 2. Online- you can advertise it by online through job websites such as Monster, Job Centre website etc. Advantage of online advertising is you might be able to reach a lot of people and they can search by location, industry or job titles they wish to apply. 3. Recruitment Agency- you can also advertise it through these agencies with a small charge. They will advertise the job, maybe create the job description according to the company needs and asses the applicants to ensure they meet the minimum requirements. It might be useful for them if the company needs a staff urgently they can quickly find someone to cover as they have a lots of member who are seeking for jobs. they also 4. Newspapers- this is a offline choice you can advertise it on a local newspapers to let the local know about the job vacancy. Importance of staff retention I think recruiting a new staff is an expensive, because you will have to advertise the job, do the search on the applications, interview them individually and also once you got the right candidate you will have to train them from the start pointing every single fire points etc. Instead of going through all these you can try to retain the staffs you already has so that person is already know the companys style and people so it will be easier for him to work/deal with things. It is good for the company image and reputation to promote people within the organisation. If someone got hired and leaves after a month It will cause a problem, because they will have to do the recruitment process all over again and spend money to recruit the person will be a waste. Existing staff might be overworked so it will lead to unhappy employees and they will not perform their best as theyre tired of long hours and covering for someone else. However, businesses can avoid this situation by retaining staff as if the person stayed within the organisation and got promoted it is likely for the person to stay longer and work more harder as he will feel he is achieved something after working for the company. Ways of improving staff retention rate Businesses calculate to see how long their staffs are tending to stay with the company using the following formula. Number of staff leaving a year 100 Average number of staff employed that year This formula helps them to identify any problem so that Human Recourse can act on it to research what is going on by preparing surveys for staffs to complete or organise an open meeting with their staffs to know exactly what is going on, what is that they are happy and not happy with, so that they can act on it straight away. Reason to have high rate: this is when employees are not happy with the work they do, or the environment they work with, or even the management they are working for. It could be anything to be not happy as human expectation is increasing with the technology. However, employers should provide the right facility with the right motivation to keep the employers happy and juice them effectively. Ways to avoid these situations: to improve the rate you can do all sorts of things like showing them that they (employer) really care about them by listening to what they have to say, support them with their life, or organise some outside work events like weekend bowling competition to help them work closely with each other. Make the work place more challenging by doing competition with a price, a little investment wont bring down the company, in that way work place might be more interesting and staff will perform better. Motivation is a key thing to get a better out of the staff and keep them within the business as well. b) Describe main employability, interpersonal and personal skills required by the new customer service executive. Organisations often look for people who are skilled or experienced so that it will be easier for both parties, from the employers view it helps them to replace the worker quickly and it may save some money as there might not need of training for example if he is trained as first aider, and the job requires to have a qualification the company does not have to train the staff who already has the qualification for it, from the employees part of view it might be easier for him to do the job and as he is experienced he will have an idea of what he is expected to do, and will be paid as a full employee, I mean some organisations pay lower wage for those who are not experienced enough. Employability skills: this is the basic skills that are needed to get, keep, and do the job. It is necessary for the candidate to have or knowledge these skills as it can be transferable during the employment as they go up the ladder in a modernised environment. It includes the following: 1. Qualification/ Previous experience in similar role and industry You may not need any qualification for some profession, but you will need your GCSE or NVQ qualification for some job roles for example if you are seeking to work as waitress as such, you may even not need any qualification as long as you are experienced enough or maybe your employer will provide a full training to do the job. However, for professions like accountant and lawyer or higher positioned job role which requires specialised skills/ qualification, you will definitely need not only GCSE but at least a Bachelors Degree to be considered in your application. According to my study book Im on the right track to develop and educate myself further. Having an experience in similar role is always a bonus for employers and it is more likely for employers to consider those who are experienced and it is important that you mention it on your CV or letter indicating that you have worked in this role before. However, previous experience in similar industry is very beneficial for the employer, because they can get information about their competitors as well as an idea of how they worked to be more effective so that they can walk in a same level of their crowd. For example when I applied for a job in Harry Ramsden, Ive put on m CV that I used to work in McDonalds, so I knew that I would definitely be invited for an interview so I did, on my interview they asked me that how McDonalds motivate their workers to stay with the business longer as I worked there for quite long time, I said to the lady that if you hire me Ill tell you how they did it, and she smiled at me and welcome aboard! It shows that it is useful for the candidates as well as the business. 2. Knowledge of product/services This is one of the must have knowledge. For example you will obviously need to know about your product if you are a sales person, you should have a good knowledge of what you are going to sell. If you dont know of your product, you cant possibly persuade to sell it to different person. 3. Effectiveness in meeting personal and team targets As every business work towards achieving their aims and objectives, you must be able to meet targets to do so in the first place. You should clearly indicate if you have met any previous targets during your previous employment and any achievement, improvement you have set as a target for yourself past years, showing that to an employer will help you to get the job and it shows/proves that you are able to meet targets because of your previous achievement. 4. Ability to observe and raise professional standards There is a quote I know from my country it says if you work your hands hard, your mouth will also work hard, which means if you work hard, you will be able to feed yourself, same as that if you work hard and have a great attitude towards you work then you might get a reward/promotion. In business you are a professional, so you have to be professional to people taken be considered seriously and every organisation have a set of standard which you should meet. Personal skills: Everyone have their own character and attitude from their childhood. It might be difficult for some to change that in a day because of the job you are doing, but for some it doesnt matter as you can learn them from others or on your own. Basically if you have the right attitude that the employer wants, it will attract the employer towards you as you are the right candidate for the job. For example if you are a kind, understanding, a good listener and most importantly patient and calm, then you are suitable for jobs like carer or consultant as the job itself requires you to be calm and a good listener as you will be hearing all kind of things and dealing with the public. A personal skill requires you to have the following: 1. Patient and hard working Patient is a very difficult thing that human being can face in difficult situations. I would consider a person who is very patient is a very calm and collective person. For some jobs you will have to be patient and calm at all times, if you can do that employers are very like to keep them as it is difficult to find these kind of people in our society and I believe making your business successful is hard work and them patient. I mean you work very hard to build your business, and it might not be success as you want it to be, so you will have to be patient to drink the juice of your fruit you plant. 2. Team work Ability to working as a team or a part of a team is essential for you and for your employer. If you are a peoples person/ easy to get along with people you might/can be a good team player as it is all about communicating and understanding each and everyone one of the team players. Employers will always look for a people who can work with the team as if you have a say of different people you can get the work done quickly and more effectively, because the things you dont know, the other people might know so it is better for more brain than only one. Interpersonal skills: this is the skill that how you approach or deal with people and also how well you communicate with others. Customer Service Executive Employee Skills: Personal Skills: Interpersonal Skills: * Good written and spoken skills * Good IT knowledge * Previous experience in customer focused environment * * A good team player * Problem solving * Hard working * Friendly * Professional * * An excellent communicator * Good with people * c) Assess the importance of employability, interpersonal and personal skills in the recruitment and retention of staff in a selected organisation. Ive chosen The Manchester College to assess in this task; I think The Manchester College is the largest college in Manchester and in the UK. It is important for the college to consider employability and personal skills when recruiting staff as it is an educational institution, I believe the teachers should be educated as a teacher and also the subject of their own to give their students the best knowledge possible. If the college needs to hire a new staff they should consider to hire experienced staff to save that money to put towards the existing staff training, bonus for those who worked overtime during the recruitment process, so that people get rewarded after the hard work theyve done for their organisation, in doing that college manages to keep their staff happy, that means it is likely for them to stay within the organisation longer. To work more efficient college can carry out a skill auditing to identify the skill gap within the organisation and decide whether to hire new staff or train their existing staff. Communication is the key skill that college needs to have to be able to understand their student and their needs, so it is essential for their staff to have strong communication skills in written and verbally as it is a large organisation people will need to communicate in writing. Employees of the college should be presented and act in a professional manner, so that student and teachers will be look separately. Employability skills will be required for teachers as they have to be qualified in certain areas, whereas administrator of the college will not need to have a qualification if she/he is experienced enough. Task 2 a) Select an organisation and describe the main physical and technological resources that are involved in the running of your selected business. Physical resources this is the things that business can use to run their day to day activities includes machinery, buildings and facilities. For my chosen organisation The Manchester College, it is very important for them to use all the resources to run effectively. They are number of main physical resources which needs them to run the business. 1. Building and Facility Building of your business may play an important role as you might not think, it is very important for businesses to have to well presentable building as it is effective in many different way. For example in my country there is a bank called Coin and the building is round and gold coloured. Anyone who saw that building will know it is a bank and will go straight to it as it is located near the airport, foreigners will have to get their money changed before they take a taxi etc. I think the prettiest campus of The Manchester College is Openshaw and it has a lots of facilities that is available for students and staffs to use such as IT suites for multimedia students, an award winning training restaurant, workshop for construction, engineering and electrical students, hair and beauty salons etc. I think the facilities that are available for student and staffs are amazing and it will be very useful for students to use these to improve their knowledge on things that they are studying. 2. Materials and waste The need of materials will depend on the business type as they all use different things. For my chosen organisation they are likely to use papers, computers, printers, pen, pencil, projectors and all sorts of office equipment as they are small teachers offices. Businesses should keep a close eye on what they waste, if you do that it will help them to cut costs and work more environmentally friendly. 3. Plant, machinery and equipment Businesses spend thousands of pounds on equipment and machineries to work more quickly and efficient. It is essential for them to have them and an up to date one as it helps the business run smoothly. For example teachers at The Manchester College use projectors to make it more easier for students to read or see what the teacher is teaching, and we have a library with computers which students and staffs can use to do their work. 4. Security, insurance and emergency provision I believe The Manchester College follows the Health and Safety act as Ive seen the fire exits and there were . Also they must have the policies and provisions if there is an event of fire, there must be a staff who are trained to lead the way or make way for people in that event to keep them calm and put them in the right direction, and the people who have come to study/work to the college should have had a training or at least shown the fire exits or false alarm to see if the fire alarm works and to people know what to do in that event. All the building must have insurance against things like this to ensure the building and the employee/customers are protected, so that in any case of accident the insurance company will pay for the person who is injured or pay money to the persons family in the event of death. Technological resources- are not only computers and printers which can be treated as physical resources. There are four main areas: 1. Intellectual property This is the right to own ideas and have a right to concerning what happens to them, if the one of the staff has new idea that no one has the business can protect it from others to use it so that business will only benefit from this idea to make more profit or attract more people. For my college if one of the teacher/ advisor got a new idea of having a nursery on site which can be paid by day and any student/employee can give their child it would be a good and new idea as it enables students with children to study/work and easy to bring her child to the place they study/work, and the business protected it, only The Manchester College can use this idea to bring in more students. 2. Accumulated experience and skills This is an experience gained over a number of years when a person has come across lots of different issues to do with the job. There is a good side and not so good side by keeping employers for a very long time. Of course, it will be worth if the employee is the brilliant one, if so the level of experience will grow. Not so good side is if it the experienced staff is not handled carefully, it may result that you will have to pay more for them or give them a special condition whereas you can hire a new staff with the same or higher skills and pay low wages. For my college I think the employees are likely to stay longer and I think teachers are feel privileged when the student comes back to her/him to show what they have got out of their education that is gained from the teacher and college. 3. Software licences, patents and copyright I believe The Manchester College bought a license from Microsoft to use their Microsoft Office Pack as it will cost them cheaper than buying it individually and install them on computers which they have a hundreds and thousands of them. So it is enabling them to use it unlimited with a one off payment. Often it is allowed for businesses to do so, not for single person/public. Patents and copyright has always been tricky to protect or should I say difficult to prove the person who stole it, because people may copy the whole idea and change the name of it to pt it on the market, so apparently it is different as it has a different name and maybe slightly different, but if people see it they wont even recognise or know the difference. I remember one girl was selling a hoody with the logo of the college without permission from the college back home, so the college found out and they fined her parents as she was not an adult herself. b) Explain how the management of human, physical and technological resources can improve the performance of your selected organisation. Human Resources Every activity is carried put by human at The Manchester College and other businesses, so it is essential for businesses to have the right source of people to work towards their main aims and objectives. They must improve/ update their Human Resources to work effectively. I believe that my college try to manage its human resource at the level of standard as the best to provide the better future and education for us the students, considering the highly professional staff they have in my college, they hire the best possible staffs with ability and interest to care for students, so that staff will have better understanding of what students needs, also they train their staff accordingly with the new technologys or hire new staffs who have new skill which can be introduced to the other staff. To do those things there is department especially designed to do that job. Their main job role is to manage and control the employees in the college, meaning hiring a new staff, train the existing ones to improve their employers ability to have the best source of employees. To manage its staff successfully the college tries to keep the existing staff as it is beneficial for the college as longer the staff stays, college wont have to advertise jobs and train them which costs money for them to do that, instead of spending money on new person who is starting as an entry level, the company invest in their people who have stayed with them on the long run so that the employee will feel that they belong there and work more harder. Team work is always important for organisations like Manchester College as it is very large organisation and everyone have to work as a whole to get the work done, to improve team performance organisation do things like group activity, staff meeting and staff day out to make them closer so that they work with each other more comfortably, if they work closely the organisation will benefit from the use of full staff performance and things will go quicker and smoother, so that they can move forward to their next objective. Physical Resource If the college have a good facility for students, it can attract more students and people would be looking to work for them as basic standard of facility needs to meet and higher would be an advantage. It also important for them to use these facilities with its full use and keeping them up to date as the things are developing very fast and things are getting out of fashion quickly. For example if the student had learned Microsoft Office 2003 in their IT class by the time they finish their studies and find work would be 2007 and he might struggle if the new employer has the newer version and he doesnt know how to use it properly even though it is similar to the older version, he will not get the all the benefit that the software is offering. Technological Resource As the college uses a lot of paperwork and papers, it is crucial to save them as they need to be used for hard evidence, however I would like to suggest that teachers can send their assignment brief to student e-mails which college have provided for them it saves the trees and we are going to be use the e-mail which is one of the facility college improved last year and I think we are not making a full use of it and it feels it might be waste of money to have e-mail address and not using it, to motivate students to use their e-mail college can put their names instead of student number which will look more real and nice, and not allow to have an access to any other mail service in the library so that student have no choice but to use it properly. If we can do that we will reduce the use of papers and use the facility which we dont use. Task 3 a) Describe the sources of internal and external finance, available to Barneys business. There are two main ways that business can access financial resources: 1. Internal sources ( within the business) This is the money you can get within the business: Owners savings- I believe Barney has some money for himself if he is thinking to start a new business, because its the owners who are often invest in their company to cover the setting up costs. It might be the only source they available immediately for them as for sole traders like Barney, banks or other financial institution unlikely to offer a loan as there is too much risk involved, and if you have that kind of money it is really good for the business as you will not have to pay it back by monthly or pay an interest. Capital from profit- this will become available after the business set up and operating. Once they have run for certain time, they may make some profit to invest into the business to run or buy more stock or buy new machinery to grow the business 2. External sources (outside the business) There are number of different external sources that business can get money from to help them to set up or invest in. Banks- they can offer loans, overdrafts and business account to businesses but you will have to have a good business plan to get it. Loans are not easy to get and might not be a good option for small business as you must pay it back with interest in certain amount of time and if the company goes down the owner will end up with huge debt. The choice I would suggest is the overdraft for him as it is flexible and you wont have to pay a penny unless it is used, there are some banks who offer interest free overdraft, if you can get it will be a win! Friends/Family- you can always seek for help from your friends and families and you can even offer them a share for return of their investment or just borrow some money from them to put towards the business if they are nice enough. I would say it is the best option of borrowing money as you dont pay interest and it is your family they will not give you to court unless you run with their money. Government grants- these are available from the EU, national/local government. A grant is money you can receive as a business man; a good thing about it is that you dont have to pay it back. If Barney falls under the age group of 18-30 he can get a low interest loan from Princes Trust. Task 4 (a) The purpose of budgets, and how they can be used to monitor and control the performance of Barneys business, including, the monitoring of actual performance against budget and the use of variance analysis. Budget is a written plan with spending which will occur and a revenue that is need in the future to cover these costs. The purpose of it is it gives you clear understanding of what to expect to spend/receive in the future (coming year) to prevent or act any crisis before it happens. It also can be used as a communication between the employees to understand the objectives of the business and work towards it. For owners they can see how well their managers managing the budget plan and performance of them. Budgetary control 1. Set objective for Barney Objective for Barney could look like this * Do a business related course * Get information on government grants * Find any other fund that is available to him 2. Set a plan to how to achieve these objectives He can start of with: * Do a year course in business related or hair styling course to have a better understanding of how business operate * Design business plan to show it to the banks and to apply for government grants * Get advise from people who are in the same business as his to find out what needs to be done orderly * Do an online research on advise and support from government websites to collect necessary documents to apply for government grant * Hire someone to do research on the market things like where to open the salon, and what kind of people lives in the area, and what is the average income for people in that area to help to set a price etc. 3. Prepare the plan You should produce a budget plan to attach it with your business plan to show how much is going to cost what and how you can manage to pay for it etc and you should compare it with the actual figure to analyse the situation of what has gone wrong or right and then you can take some action to prevent it in the future and more experienced on the next budgeting. Task 5 a) Study the contents of the profit and loss account and balance sheet for Wansbeck Motors Ltd and give an account of the worthiness of the business by explaining the purpose of each element. Purpose of balance sheet- is important as it shows the value of the business. * Assets things that business own * Liabilities ( debts a business owns) * Equity (the amount invested in the business) Purpose of profit and loss account- it shows how much money business making and how much money they are losing and you can identify it by looking at the profit and loss account to do something about it.